Overseas market demand atrophy -- reducing. The financial crisis has not yet completely fade, affected by the global economic growth is lack of power influence, global consumer market grows serious lag, wooden crafts market is no exception. China's wooden crafts behind rapid development also exposed many problems, such as products, fake rampant, the lack of design and innovation ability, coupled with increasingly strict quality certification system to increase the cost and difficulty of many export enterprises in China under the background of globalization, the wooden handicraft enterprises face more opportunities and challenges, enterprises need a keen grasp of industry trends.

As the market demand is changing more and more quickly, the fashion cycle to shorten increasingly, wooden handicrafts enterprises want to real time abreast of the latest market developments, to develop electronic commerce will be a very convenient and efficient product promotion channels. Creatively in order to " small portal + union " mode, opened up a new model of electronic commerce, the wooden handicraft industry and advanced network technology, e-commerce information platform as the foundation, through to the professional information collection, storage and feedback, for the whole industry to provide a rich source of information, and make your decisions more rational, more scientific, for your products to provide more open sales, promotion channels. Wooden crafts portal 's goal is to build a wooden handicraft industry in the " Alibaba ", help wooden handicraft industry enterprises to orderly competition, accelerate the information communication, promote the advantage between enterprise cooperation, improve the rate of strain, expand the market competitive force, forming a wooden crafts integrated enterprise innovation ability, promotes the whole industry's core competitiveness.

Wooden crafts portal electronic commerce platform, which is now in the growing stage of Chinese wooden handicraft industry, this is undoubtedly a booster, surely to the maintenance of the whole industry chain balance, to establish a more reasonable information exchange channels play an important role in promoting.